RECEIVES NAB CRYSTAL RADIO AWARD
VEGAS, NV, April 24, 2001 – The National Association of Broadcasters
has named WJJY, Brainerd, MN a winner of the NAB Crystal Radio Award.
Established in 1987, the NAB Crystal Radio Award recognizes radio
stations’ efforts to improve the quality of life in their surrounding
communities. WJJY was
selected from a pool of 40 finalists, and was one of 10 winners.
this description of its accomplishments in 2000:
a voice as powerful as the legendary Paul Bunyan and the determined hard
work of his “Babe the Blue Ox,” WJJY-FM defines public service
broadcasting for five counties in Minnesota’s woods and lakes
vacationland. With a
dedicated staff of only 14, adult contemporary-formatted WJJY is
consistently rated #1 while leading all area media in a concerted
program of community service and education.
WJJY set a community record in 2000 assisting needy organizations
in raising $870,416, helping to collect 8,600 pounds of food for the
Food Shelf, 574 pints of blood for the American Red Cross, and 1,100
winter clothing items for needy families.
The on-air support for these campaigns reached $115,000.
Additionally, over 6,900 PSAs valued at $96,800 were broadcast.
WJJY’s public affairs program, Community
Focus served as a “town crier” for the community, featuring 300
guests from 150 organizations. Annually,
more than 27,000 minutes of airtime is devoted to local news and
weather. WJJY’s most
comprehensive public service campaign is its annual 24 hour “Radiothon
to End Child Abuse,” which raised a record setting $56,600 in 2000.
WJJY was a NAB Crystal Radio Award Finalist in 1998 and 1999, and
in June 1999 received the NAB Educational Foundation’s first ever
“Service to America” Radio Partnership Award.
Crystal Radio Award is considered one of the most prestigious awards
in the radio industry,” said NAB President & CEO Edward O.
Fritts. “It reflects
the extraordinary efforts of the stations we are honoring.
These winners are the best of the best and go above and beyond
every day what is asked of broadcasters.”
awards were presented during the Radio Luncheon, sponsored by ASCAP,
at NAB’s annual spring convention.
Mort Crim, journalist, author and nationally known motivational
speaker gave the keynote address. The luncheon also featured the
induction of radio personality, Bruce “Cousin Brucie” Morrow, into
the NAB Broadcasting Hall of Fame.
held April 21 – 26 in Las Vegas, is produced by the National
Association of Broadcasters and is the world’s largest trade event
covering the convergence of broadcasting, multimedia and the Internet,
audio and video communications, and telecommunications.